Amazon India is set to launch a third smartphone under the brand Tenor (also known as 10.or) in January. So in this article, you will get all information about the mobile news Amazon Is All Set To Launch Third Smartphone Under Brand Tenor called to be 10.or.
Tenor Launching New Smartphone
Amazon India had partnered with Chinese smartphone manufacturer Huaquin Technology for the 10.or E and 10.or G, while the 10.or D will come from Shanghai-headquartered Longcheer.
The company already sells two smartphone models under the Tenor brand — Tenor E and Tenor G. These smartphones are targeted at the low and mid segments.Amazon India Vice-President Manish Tiwary told the newspaper that the company wants to leverage the customer data and feedback to identify the gaps in the selection, pricing and reach out to the vendor to build relevant products.
Amazon India has five in-house brands which cater to the different categories of products — Amazon Basics, Solimo, Myx, Symbol and Amazon Echo. It sells electronic accessories, home utensils, and fashion under these brands.Rival e-commerce firm Flipkart sells in-house products under the brands Billion and SmartBuy.E-commerce companies are increasingly focusing on private labels to derive better margins and serve the untapped market.