Every business wants to enhance its reach, and the most effective way of doing it is by making your business discoverable on search engines. Talking about search engines, Google is the most used search engine around the world. According to recent stats, Google process around 3.8 million search queries on an average in a single minute, this figure reflects how people take help of Google in their everyday life.
If you want your business to be successful, your best bet is to make sure that people easily discover you on Google against relevant search queries. This is only possible when you put your efforts into SEO (Search Engine Optimization) because the other options like PPC (Pay-Per-Click) will cost you a lot, and you may fail to drive organic traffic as well. On the other hand, SEO will bring organic traffic to your website.
The trick is to rank your business website better on Google. There are a variety of factors that add to the rankings of a website on Search Engine Result Pages (SERPs). We will try to discuss those factors and give you a few effective tips to help you rank your business on Google. Read on for more information.
Better Link Building Strategy
Whether you admit it or not, authoritative links still serve as the backbone for the SEO strategy of a website. If several inbound links are coming to your website from authoritative websites. If your website is comparatively new, then link building can be an effective way of making your website discoverable and indexed by Google.
The bots that crawl other websites will take notice of inbound links to your website and index your website earlier. Moreover, if you successfully create backlinks on authoritative websites for your website or webpage, then Google Algorithm will see those links as a vote of confidence and link your site better on SERPs which ultimately make your business more discoverable.
All the aforementioned scenarios are possible when you work on an effective link-building strategy that includes guest blogs, social media PR, and directories to entice people and compel the targeted audience to visit your site more than often. An inbound link checker can help you analyze the link-building structure of your website and remove spammy links. Use a reliable and free backlink checker from time to time to keep track of link building structure of your website.
Ensure Relevant Content
You may have heard the adage “Content is the King”, although it has become a cliché it is somehow true. The audience these days put its trust in businesses that are somehow making their life easier. Coming up with relevant content that is intended to answer the queries of people who are genuinely interested in your business is your best bet in this regard.
Once you start articulating relevant content that is generally based on frequently asked questions by the targeted consumers, you will see your business showing on the top spot of a SERP in form of a Google snippet. Make sure that you are trying to answer random questions that are relevant to your industry in your content published as blog posts, and keep it as concise as possible.
The audience that is interested in your business will visit your website if they find the information given in the snippet relevant and useful. Hence, increasing the amount of traffic coming to your website and making people take notice of your business using Google without spending money like you have to do in the case of PPC marketing.
Keep an Eye Out for Domain Authority
Research shows that there are more than 200 factors that are considered by Algorithms running behind Google while ranking a website on SERPs. Despite, having advanced technological assistance with the help of AI tools developed for SEO, you still won’t be able to keep track of every individual factor.
You can’t predict the probability of a better ranking of your site based on factors set by Google. This brings us to a question, is there any other method to gauge the probability of a better ranking on Google. The Domain Authority or DA score of a website. Although it is not an official ranking scale for Google and other search engines, it can still be very useful for you in measuring the probability of your site ranking better.
Simply put, the DA score is a logarithmic scale that ranges from 0 to 100. The higher the DA score of a website is the higher will be the chances of its better ranking. Take the help of a Domain Authority checker that allows you to check da pa score of your website and that of your competitors as well. The use of a reliable bulk DA PA checker would allow you to gauge the ranking probability of various web pages easily. you can check for your site and for your competitors’ sites as well. So you can take an idea of where you are lying and how much effort you have to do to improve the score.
To rank your website higher, you need to focus on an effective SEO strategy that is capable of working wonders for your business. Some important factors that can help you in this regard are content and inbound links coming to your website. Moreover, you need to keep an eye out for the probability of your site ranking better on Google, and a reliable Domain Authority checker can help you do that. We hope the information we have discussed above will be useful for your business.