Off Page Optimization Important Factor & Link Building Techniques


How to choose off page websites to give back-links

Primary factors to look into off page optimization & choosing the Off-page sites to provide backlinks to our website:

  • Domain Authority
  • Page Authority
  • Domain Age
  • Do follow website

What is Domain Authority:

Domain authority is a metric which was created by Moz (SaaS company), for the purpose of rating a website on a scale of 1-100, (100 being the best and 1 being the worst). So the higher the domain authority of a website, the higher it’s ranking in search engines.

Instead of thinking of domain authority as a measure of your SEO effort, think of it as a competitive metric against other sites.  So if you compare your website’s DA score with that of your competitor’s site, the site with the higher DA score is likely to rank higher in search engine searches!

DA consists of 40 ranking signals such as the number of links pointing to the site and the number of linking root domains – essentially the number of other sites linking to your site!  (See MozTrust, MozRank, etc.)

DA measures the authority of the complete domain.  Similarly, PA (page authority) is the measure of an individual page.

Go to google and type “Domain authority checker” or else you can check the Domain Authority in this website: Smallseotools DA Checker


What is Page Authority:

Page authority is a metric, developed by SEOMoz, to predict the ability for a specific page to rank in search engines. Page authority uses a 0 to 100 logarithmic scale. A high Page authority score means your page has the potential to rank well in search engine results.

Go to google and type “Page authority checker” or else you can check the Page Authority in this website: Smallseotools PA Checker


Dofollow Backlinks:

Dofollow links allow google (all search engines) to follow them and reach the website in the given link. Nofollow is versus to Dofollow

An example of Dofollow & Nofollow Link Attribution:

  • Dofollow Attribute: <a href=””>Google</a>
  • Nofollow Attribute : <a href=”” rel=”nofollow”>Google</a>

Note: By default all the hyperlinks are Dofollow. So, you don’t need to do anything to make a link do-follow.


Domain Age: 

Domain age is an important SEO factor for your Google ranking. How long that domain has been around & if it is old domain it’d have better search rankings than the new domains.

Go to google and type “Domain age checker” or else you can check the Page Authority in this website: Smallseotools Domain age Checker


Example for One of the Good Website to give Backlink on the above factors is Smartzworld:

  • Domain Authority: 40
  • Page Authority: 30
  • Domain Age: 3 Years 9 Month
  • Dofollow: Yes


Link Building Strategy:

Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.

We have three types of Link-Building like 1 way, 2 way and 3 way which mentioned below.


Except one-way link-building, In the remaining two Link-Buildings if any website will hit by spam means then remaining sites also will be hit by spam. So one-way is the best way to do Link-Building. By doing the Link-Building, we will get the good PR value, with the PR we use to get the good position in Google, if the position is good means then the Bounce Rate will be reduced.


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